SEO refers to growing online visibility without paying by posting relevant content to their webpage. This is the organic way to reach your audience based on location and browsing history. Manage tags and make a google friendly website and try to be at the top of the search results.
A model where an advertiser pays when he gets a click on his destination link. Paying for driving filtered traffic to the website is the main intent of an advertiser. PPC include different search ads like Search ads, local Search Ads, display search ads and remarketing ads. This model is adopted by many of the platforms like Google, Facebook, Instagram, Twitter, etc.
An Advertiser can reach its audience through various social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Social Media Platforms offer more geographics to filter their audience. It gives more exposure as it allows a brand or company to connect with its customers in resulting valuable feedback which can increase the quality of product or service. A brand or company can gain more reach by posting good quality content.