Small business owners can now reach a wide range of customers by following the right marketing strategy. You are wondering what the right marketing strategy is? Well, you have landed on this article for the same purpose. We have shortlisted the popular seven marketing strategy you need to know about skyrocketing your small business into this digital world. It takes patience, an amazing, dedicated, hardworking team and consistent practices to achieve the best results.
There is tremendous competition in the corporate world. But using some efficient low-budget marketing strategies can also benefit your small business. Brand identity is also an essential factor even if you are running a small business. Brand identity helps the company get some dedicated customers and recognize your brand in the market. We will guide you through this process.
Below are the seven popular online marketing strategies for small businesses
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Email Marketing List
- Content Marketing
- Availability in Local Search
- Advertising and Promoting Strategy
- Influencer Marketing
Search Engine Optimization (SEO)
By practising SEO, your website can rank at the top of search engine pages. Small business owners can list easily on the top if they are selling a unique product with high demand yet low competition in the market. SEO means keeping your website up to date with the latest information about the products and services that you provide for your customers. Work on keyword research and target niche-specific keywords. Use tools like keyword planner for finding keywords. There are free tools available in the market. Before you switch to paid tools, we suggest you try out the best potential usage of the free tools first.
List of free keyword research tools :
- Google Trends
- Keyword Generator
- Keyword Sheeter
- Answer the Public
- Keyword Surfer
- Google Search Console
For example, if you are a cakeshop owner, you can’t just target the word ‘cakes’ because there can be plenty of cake sellers living next door and that single word can have high competition. Therefore keyword research is significant for your content.
Creative content can generate links for your website. Link building is essential because it helps the search engine to rank your content.
Lastly, think about your product/service just as your customer is trying to find it. Replicate the customer behaviour, and you will have answers to the many questions related to the targeted audience.
Social Media Marketing
Social media provides a vast audience network that can be converted into a potential buyer for your services/products. Marketers will get an insight into what the people like, dislike, and what are their interests. Therefore they can create a better marketing strategy for attracting customers. Also, your business can build relationships too. Your brand should be available socially to answer the customers and resolve their queries related to the product.
Social media will require your brand to have constant interactions with customers and keep up with the trend. So a dedicated social media manager will be an excellent option to run your business on social media platforms.
Email Marketing List
The most efficient communication medium for the corporate world is Email communication. Email marketing is significant for business. Email marketing aims to build a relationship between the brand and the customers. It can be an automated process, and you won’t have to manually respond and interact with the mails. Unlike social media, we have to look out at email marketing dedicatedly. It is fully automated, and we have to follow the buyer’s journey and generate leads with the help of decisions accordingly. By using the right automated tools, you can work smoothly with email marketing.
Tools for Email Marketing –
- Constant Contact
One of the great SEO strategies is to promote your company using good content. This is not just about finding the right keywords but also delivering the customer what they need creatively. Plan your content for all the social media platforms. Use high graphics, animated & creative videos, images, news articles, facts and information to connect with your audience. This will attract your customers to follow your brand, and there will be customers waiting for your products and eager to buy those.
Availability in local search
If your business is located physically, then Google my Business is an excellent platform for your business. You can make use of this tool and get your business in the local search. Google my business requires a few simple steps to set up. Enter the information needed about your business, such as contact details, address, website, and also the products/services that your company provides.
Once you provide these details, customers can provide photos, opinions and ratings publicly. This will help the other local searchers to look for what quality services you provide. In exchange for this, you can gift complimentary products to your customers.
Build a compelling profile for your business that will attract local customers and make your brand recognized globally.
Marketing Solution Providers
There are digital marketing agencies that take care of your business growth digitally. You would not need to worry about the digital world then. These agencies handle your social brand accounts, website, generate leads, manage campaigns and all the things that you require to stand out in the digital platform. Marketing services offer you these services according to your budget. So you don’t need to panic about the expense as they’ve got it covered for your business.
Marketing solution providers work with the best tools in the industry to provide the best services and solutions to their customers. Instead of investing a considerable amount, they offer you yearly, monthly or contract-based packages which you can choose. So this is a budget-friendly way to take your business online.
Advertising and Promoting Strategy
Hosting giveaways on social media platforms can create a buzz about your product. Social media has a broad audience where people can share your product/services with each other, and there might be potential customers who are precisely looking for the services you offer. You can use the paid promotion option provided by all social media to reach the right customers. List your products on the shopping menu that is available on Instagram and Facebook. This will create an online store for your brand. Advertise your product just when a customer is looking for it. This will be effective, and the customer will tend to buy your product at the right time.
The brand can form a partnership with an influencer who has a huge fan base that can be interested in your product. Influencers will then expose the brand to their audience, and the brand’s message and the content will be known to some more people who aren’t familiar with these products/services. The influencer will market the product online, and generated sales will be the result of your product. This is known as Influencer Marketing.
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